Operations Management - 'iPhone' Supply Chain Management and Networks Essay

Operations Management - iPhone Supply Chain Management and Networks - Essay Examplended that Schumpeters creative destruction analogy is central to effective operations management and the supply chain network in the contemporary business case and envisaged entrepreneurial vision as the force of sustained, long term economic growth, with the gales analogy symbolic of the destruction of monopolistic markets, which facilitated abuse of market position and power (Reinert, H., & Reinert, E.S., 2006)Schumpeter nevertheless argues that internal innovation within a business operational framework produces lower costs, which in turn permits companies to sell products at lower prices, which is referred to as energetic efficiency (Utterback, J. 1996). This in turn highlights a key element of Schumpeters model that competition for innovation as opposed to competition for customers is the most beta (Utterback, J. 1996). Indeed, the proliferation of Apples growth as a brand and business phenome non in the digital arena arguably symbolises Schumpeters creative destruction model in its operations management and supply chain as it enables organisations to control the quality of inputs and the opportunity to expand using existing skills (Boddy, 2005).Moreover, Schumpeters view of entrepreneurial innovation embodies the gale of creative destruction as the continuing cycle of innovation, which renders existing technology, skills and equipment obsolete. Innovation in this context essentially becomes essential as the foundation of dynamism in line with Schumpeters theory that the evolution and sustainability of a successful business model is not dependant on how capitalism administers existing models, still rather with how it destroys them through creativity to survive long term growth (Metcalfe, J.S. 1998).From Schumpeters gale of creative destruction theory proposition, large companies benefit from economies of scale associated with segmental working practices, and in additio n technological advances are generally